I didn’t even remember to post my annual “Holiday Break” post. I’ll be closed for the 2011 Holiday until January 4th! Any emails, text messages and phone calls will be returned at that time. :)
It’s been a whirlwind of a year. I’ve experienced tremendous growth in 2011. I’ve had the pleasure of working with some of the most precious clients in Midland/Odessa. I still pinch myself when I think about it: this is MY business. I’ve grown it from nothing…to all of this. I’ve re-designed my office/studio this year. It’s everything I imagined it would be. I just can’t find the words to express how grateful I am. Along with the joys of a growing business, I’ve had some growing pains. I had a few moments when my business was simply growing faster than I could keep up with it. I feel like I came out of each of those growing pains as a smarter, more resilient person and small business. I counted only 7 days in which I did not work…this *whole* year. That’s just crazy! Weekends, weekdays, holidays…I replied to an email, answered a phone call, checked on an order, edited a gallery, or booked an appointment every day this year with the exception of our summer vacation. { And that’s because my husband had to force me to turn off my phone! } I never knew owning my own business would be so taxing. Luckily, I have a supportive family and friends. With that, I’m excited for the next 2 weeks of spending time with the ever-supportive family and friends that make my world so beautiful.
So, what’s coming up in 2012? LOTS. OF. CHANGE. I’m pretty much giving the whole operation a face-lift. In order to accommodate to my growing client base, I’m changing up my portrait packages, offering more of what’s in demand. That’s right…I’m going to start selling digital collections to coordinate with my canvas and specialty collections. It’ll definitely be a big transition from the “boutique style” operation I am currently running. I think it’ll be a turn for the best, though. In this fast-paced world, people want “easy” and I’m all about making it easy on my guys and girls. I haven’t worked out all of the numbers and logistics yet, but I can’t wait to have a full blog post on the new collections! It’s quite the exciting adventure!
I want to thank all of my 2011 clients for giving me the opportunity to share my art. Cheers to 2012! Have a wonderfully Merry Christmas and New Year!
With love, Erica.
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